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  • Founded Date October 11, 1929
  • Sectors Education Training
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to release a new ‘discrete’ type of the drug that will replace the iconic – and instantly recognisable – little blue pill.

The distinctive diamond-shaped tablets could quickly be replaced by a pink, rectangle-shaped ‘wafer’ that liquifies on the tongue, implying it does not require to be taken with water.

About half of males over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug initially pertained to the marketplace in the 1990s after being developed by the American pharmaceutical company Pfizer.

It was first established in the 1980s as a cardiovascular disease medication, however trial participants noticed it had an unusual adverse effects – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually gotten a trademark in the UK for the new type of the drug, Viagra ODF.

Viatris has actually already the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which may be preferable for numerous clients.

The distinct tablets – which can trigger embarrassment for some patients – has been transformed and a new dissolvable type might be offered to Brits in the next five years. Stock image

‘Tablets are not constantly tolerable to clients and also sometimes the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health professional, informed The Telegraph.

She included: ‘Some men may still be discovering the idea of having Viagr embarrassing, but I would hope that men’s health and conversations about sexual health have moved on since Viagra was first formulated.’

Ms Govind believes this brand-new design is a ‘favorable step forward’.

The new dissolvable medication is believed to likely come to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, informed the newspaper that the trademark application is a ‘good indicator’ it will be available within the next 5 years.

She explained trade mark registrations can be cancelled if they are not used for a continuous period of five years or more after registration. As a result, it seems Viatris plans to launch the product within the next couple of years.

However, approving a hallmark would not ensure the ODF might be sold and it would need to be authorized by the Medicines & Healthcare products Regulatory Agency first.

It’s expected to cost the exact same as the tablet version and to be available in the same doses.

A total of 4.57 million prescriptions for sildenafil, more typically known by the brand name Viagra, and other kinds of impotency drugs sold under the brand Cialis and Levitra, were dispensed by the health service in 2023

This comes after dodgy Viagra was discovered to be Britain’s most significant counterfeit drug after more than ₤ 6.2 million of fake blue tablet were seized by UK regulators in 2023.

More supplies of the erectile dysfunction drug were found than knock-off versions of pain relievers like morphine.

Health authorities said online retailers flouting guidelines lagged the counterfeit products with most being imported from countries like India without a proper licence.

Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best known as Viagra, were seized in 2015.

Another half-million doses of tadalafil, another erectile dysfunction drug offered under the brand name Cialis worth ₤ 1.2 million were likewise seized.

While all medications carry potential negative effects drugs from unreliable sources might either not work or bring additional components or impurities like heavy metals or other drugs that could be unsafe.

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